Foldable display



Feb. 18, 1941. s. GoDELL FOLDABLE DISPLAY Filed May 26, 1939 2 sheets-Sheet 1 2 Sheets-Sheet 2 Filed May 2s, 19:59

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UNITED STATES PATENT ori-TCE FOLDABLE DISPLAY Sidney Godell, Chicago, Ill., assignor to Arvey Corporation, Chicago, Ill., a corporation of Illinois Application May 26, 1939, Serial No. 275,788 claims. (o1. 24e-152) This invention relates to improvements in 3 by score-line I4, both of said scores being out foldable displays` and refers specifically lto a foldupon the rear face of the blank. able cardboard. display which is held in display The side-pieces 8 and 9 are scored, respecposition by, and is adapted to prominently extively, at I5 and I6, said scores Ibeing cut on the 5 hibit a bottle. iront face of the blank, and Ibeing disposed sub- 5 The objects and advantages of my invention stantially parallel to score-lines I3 and I4. A will be apparent from the accompanying draW- substantially circular aperture II is pro-vided in ings and following detailed description. the upper portion of the panel 'I and opens into In the drawings, f an aperture I8 provided in the head I9 of the l0 Fig. 1 is a development of my improved dissection 2. 10 play. The arrangement is such that section 2 can Fig. 2 is a front elevational view of the display be -folded along the various score-lines in the piece in display position. following manner: The panel 'I is folded along Fig. 3 is a side sectional view of the display line I9 in a rearwardly direction; panel 1 is taken on line 3-3 of Fig. 2. folded along line II in a forwardly direction; 15

Fig. 4 is a top plan view of the display. and panel 'I is folded along line I2 in a forwardly Fig. 5 is a fragmentary detailed sectional View direction. Side pieces 8 and 9 are respectively of a portion of the base of the display. folded along lines I3 and I4 in a forwardly dil Fig. 6 is a sectional View taken on the line 5-6 rection, and along lines I5 and IG in a rearwardly of Fig. 5. direction. In other words, wherever the score 20 Referring in detail to the drawings, with parappears on `the face of the blank, the fold is rearticular reference to Fig. l, I indicates an ap- Wardly and when the score appears on the rear propriately cut blank of card-board or the like, of the blank the fold is forwardly. I, said blank being cut, scored and adapted to be In so folding the section 2 the side pieces are folded in such a manner, hereinafter described, brought forwardly between the score-lines i3 and 25 as to form my improved display piece. I5 and I4 and I6 respectively and portions 20 The blank comprises in general three sections, and 2l included between said lines are adapted an upper or display section 2, an intermediate or to occupy a position in plane-parallel relationbase section 3, and a bottom or sub-base section Ship With base 3. The side pieces 8 and 9 are 4. In the three sections illustrated, only the disthen disposed at right angles to thev portions 29 30 play section 2 and base section 3 are essential and 2|, respectively and,`hence, are disposed at to my invention, section 4 being shown merely right angles to the plane of the base 3. To perto illustrate one form which my invention may mit these folding operations to be performed, the take, i panel 1 must be simultaneously folded about the The display section 2 is provided with a pleaslines III, II and I2. This disposes lines II and 35 ing, artistic outline and is adapted to form an I2 in the plane of the panel 'l and line I9 in the attractive background for an article of merplane of the side-pieces 8 and 9, and head I9 chandise to be displayed. Intermediate the area and the portion 22 included `between lines I0 and of the section 2 a spaced pair of relatively nar- II will be disposed parallel to the plane oi the row slots 5 and 6 are provided outlining a cenbase. In other words, the panel 'I will be onset 40 tral panel '1. The slots 5 and 6 may take any rearwardly from the plane of the side-pieces and desired form to impart to the lateral edges of head. A recess or alcove 23 is thus provided. the panel 'I a desired outline, and in addition, When in display position, base-piece 24 is dissaid slots outline opposite vertically disposed side posed horizontally and is adapted to Asupport a pieces 8 and 9. The front face of the section 2 conventional bottle 25, the neck 2B of which is is scored along line Il) which extends horizonpositively engaged in apertures I1 and I B. When tally from the top of slot 5 to the top of slot 6. the bottle 25 is not in position, as described, the Spaced in parallel relationship with the scoredisplay will collapse and topple over since no line I3 is a score-line Il cut on the rear face oi locks are provided. However, when the bottle is panel '1. A score-line I2 divides the panel 1 in display position, the display is locked by the 50 from the base section 3, said score-line being cut engagement of the neck of the bottle with the on the rear face of the blank between the lower apertures` I'l and IB. ends of the slots 5 and. 6. Side piece 8 is sepa- This construction has decided advantages in rated from the base section 3 by score-line I3, that it is not necessary to provide a lock and l and similarly side piece 9 is separated from base Setting up the display is accordingly simplified, 55

in addition to the economy gained in the elimination of the lock-cutting operation. Further, in the use of many displays, actual bottled merchandise is employed and frequently said merchandise is stolen. If the bottle is removed by an unauthorized person, the display immediately collapses, indicating to the shopkeeper that the goods have been removed. This provides the shopkeeper with the possibility of apprehending the guilty party.

It is to be understood that my invention contemplates the provision of one or more recesses or alcoves 23 in the same display piece or provision whereby one or more bottles may be disposed in the same recess or alcove.

Utilizing the fundamentals of the display construction hereinbefore described it is possible to surmount the same upon many attractive subbases. For purposes of illustration one specific type of sub-base is hereinafter described.

Referring again to Fig. 1, the base 3 may eX- tend beyond the width of the display proper, that is, beyond the base piece 24 at each end thereof to provide extensions 21 and 28. Said extensions adjacent the base-piece 24 are provided with a plurality of transverse closely spaced score-lines 29 which are cut upon the rear face of the blank, the cuts being relatively shallow, whereby those portions of the extensions may be bent in an arc transverse to the score-lines 29.

The sub-base portion 4 o-f the blank is separated from the base-piece 24 by score-line 30 which is cut upon the front face of the blank. The sub-base is divided into separate panels 3|, 32 and 33 by score-lines 34 and 35, each of which is cut upon the front face of the blank. A tab 36 extends outwardly from the panel 33 and is adapted to lie in the same plane with panel 33. On each side of tab 36, a tab 31 and 38 are formed Which are divided from panel 33 by score-lines 39 and 40 respectively, said score-lines also being cut on the front face of the blank.

The sub-base section is adapted to be folded along score-lines 38, 34, 35, 39 and 48 whereby the panel 3| forms the front face of an enclosed boxlike structure, panel 32 forming the bottom thereof and panel 33 forming the rear face. Tabs 31 and 38 are adhesively united to the bottom or rear face of the base-piece 24 and tab 36 is adhesively united to the rear face of panel 1, as shown best in Figs. 3 and 6.

When the sub-base is thus assembled, the extensions 21 and 28 provide the end closures for the sub-base, box-like structure. Extensions 2`| and 28 are provided with score-lines 4| and 42 which permit the ends of the extensions to be folded beneath the sub-base. A tab 43 and 44 is formed at the ends of the extensions 2T and 28, respectively, each of said tabs being provided with a pair of laterally extending tongues 45 and 46. The tabs 43 and 44 are divided from the remainder of the extensions 2'| and 28 by score-lines 41 and 48, respectively. An aperture 49 and 5D is provided in the bottom panel 32 adjacent each end thereof, said apertures being of substantially rectangular shape.

To maintain the sub-base in box-like assembly, tabs 43 and 44 are folded along lines 41 and 48, respectively, and each pair of tongues 45 and 46 are crease scored and bent toward each other. The ends of the tongues 45 and 46 are then inserted in apertures 49 and 50, respectively, and due to their inherent resiliency, yand due to the crease scoring, the tongues Within the box-like sub-lease flare outwardly and provide an eflicient lock, as shown best in Figs. 3 and 6.

It is to be understood, of course, that my invention needs no sub-base at all, but if a subbase is desired, any type of suitable sub-structure is contemplated.

The display in its fundamental form, that is, comprising sections 2 and 3 can be readily knocked-down or folded flat for purposes of shipping. Likewise, the complete display, illustrated and described, even after gluing, can be folded at for shipment merely by disengaging the locking tongues from apertures 49 and 59.

I claim as my invention:

1.*A foldable display constructed of a onepiece foldable material comprising a relatively ilat base section, a display section integral with, and foldably connected to said base section and adapted to be disposed at an angle thereto, said display section comprising a plurality of portions including a front portion and a rear panel, a section foldably connecting the front portion and rear panel together, said section being disposed in spaced relationship to said base section, said front portion being provided with an aperture connecting with an aperture provided in said connecting section, said apertures being adapted to embrace the neck of a bottle at a point adjacent its mouth, said bottle being supported upon said base section.

2. A foldable display constructed of a foldable material comprising a relatively flat base section, a display section integral with, and foldably connected to said base section and adapted to be disposed at an angle thereto, said -display section comprising a plurality of portions including a front portion and a rear panel, a section foldably connecting the front portion and rear panel together, said section being disposed in spaced relationship to said base section, said front portion being provided with an aperture connecting with an aperture provided in said connecting section, said apertures being adapted to embrace the neck of a bottle at a point adjacent its mouth, said bottle being supported upon said base section.

3. A display constructed of a foldable material comprising a relatively flat base section, a display section integral with, and foldably connected to said base section, said display section comprising a plurality of portions including a front portion and a rear panel, a section hingedly connecting the front portion and the rear panel, a section hingedly connecting the front portion and the base section whereby said front portion and rear panel may be disposed in different planes, said front portion being provided with an aperture connecting with an aperture provided in said section connecting the front portion and rear panel to embrace the neck of a conventional bottle at a point immediately below its mouth, said bottle being supported upon said base section.

4. A display constructed of a foldable material comprising a relatively flat base section, a display section integral with, and foldably connected to said base section, said display section comprising a plurality of portions including a front portion and a rear panel, a section hingedly connecting the front portion and the rear panel, a section hingedly connecting the front portion and the base section whereby said front portion and rear panel may be disposed in different planes, said front portion being provided with an aperture connecting with an aperture provided in said section connecting the front portion and rear panel to embrace the neck of a conventional 'bottle at a point immediately below its mouth. said bottle being supported upon said base section, said entire display being foldabie into a relatively at position when said bottle is removed.

5. A display constructed of a foldable material comprising a relatively at base section, and a display section comprising a rear panel and a front portion, said display section being adapted to be disposed at an angle to said base section and being foldably connected thereto, a. section foldably connecting the front portion and rear panel ;,cvular aperture connecting With an aperture prof'vided in said connecting section, the aperture in said connecting section being adapted to receive the neck of a conventional bottle supported upon said base section, and being of lesser Width than the diameter of the bead formed upon the mouth of said bottle.

SIDNEY GODELL. 

